Upper Dental ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://upperdental.com (the "Site") or interact with our practice. Please read this policy carefully. If you do not agree with our practices, please do not use the Site.
Information We Collect
We collect information in two ways: information you provide directly to us, and information we collect automatically when you use our Site.
Information You Provide to Us
When you use our Site, you may voluntarily provide personal information such as:
- Your name, email address, phone number, and mailing address
- Information you submit through contact forms, appointment requests, or patient intake forms
- Communications you send to us, including inquiries and feedback
- Payment or insurance information when you pay for services online
Information Collected Automatically
When you visit our Site, we may automatically collect certain information, including:
- Your IP address, browser type, operating system, and device information
- Pages you visit, time spent on those pages, and referring website addresses
- Cookies and similar tracking technologies (see our Cookies section below)
How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our dental services and patient care
- To process appointment requests and respond to your inquiries
- To send you administrative communications, including confirmations and updates
- To comply with legal obligations, including HIPAA and Florida state privacy laws
- To improve our website and patient experience
- To protect the security and integrity of our Site and practice
How We Share Your Information
We do not sell your personal information. We may share your information only as described below.
Third-Party Service Providers
We may share your information with trusted third-party service providers who assist us in operating our practice and website. These providers are contractually bound to protect your information and use it only for the services they perform on our behalf. Examples include:
- Appointment scheduling and patient communication platforms
- Payment processing services
- Website hosting and analytics providers
- Email and communication services
Legal and Compliance Disclosures
We may disclose your information when required by law, such as:
- To comply with a subpoena, court order, or other legal process
- To protect our rights, property, or safety, or the rights, property, or safety of others
- To investigate or prevent fraud, security breaches, or illegal activities
- To comply with HIPAA and other applicable healthcare privacy regulations
Cookies and Tracking Technologies
Our Site may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand how you use our Site. You can control cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our Site.
We may use:
- Essential cookies necessary for the operation of our Site
- Analytics cookies to help us understand how visitors interact with our Site
- Functional cookies to remember your preferences and improve your experience
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law, including HIPAA record retention requirements. When we no longer need your information, we will securely delete or anonymize it.
Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- The right to access, update, or correct your personal information
- The right to request deletion of your personal information, subject to legal exceptions
- The right to opt out of certain data sharing practices
- The right to withdraw consent where we rely on consent to process your information
To exercise these rights, please contact us using the information below. We will respond to your request in accordance with applicable law.
Children's Privacy
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately, and we will take steps to delete that information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us. You may also review our Notice of Privacy Practices for more information about how we protect your health information, our Terms and Conditions for website use guidelines, and our Notice of Non-Discrimination for information about our commitment to equal access.

